Timely post Dirk, I like the thought of it's not just fishing where the fish are, but making sure you're using the right bait and also knowing whether or not the fish are even hungry!
dirkmshaw
· 6 months ago
Hey Eric,
Thanks for the comment. Good point on whether or not they are hungry. Sometimes the appetite can be for different thing, i would imagine for you guys you would want to wet the palette with things that inspire customers to make a trip to Park city. Not quite as simple of a transaction as a pair of shoes. You have to cultivate these relationships over time and saty top of mind when people are ready to book.
dirk
matthendrick
· 6 months ago
Hey Dirk, First time commenting, but have been a reader for awhile. Always good stuff. I think a possible evolution of WOMM may develop over time as more websites (and consumers) adopt common social identity platforms like FB Connect, Open ID, etc on a widespread basis. For example, right now I may follow someone on Twitter who tweets about an awesome new Sony HD camera they bought, which is great for them, but since I'm not in the market for that product anytime soon I'll likely see the tweet and forget it. However, if 6 months from now I decide I'm in the market for a new cam & head over to the Best Buy website to check out the selection, it would be incredibly helpful if I could log in with FB (or Twitter) Connect and see if anyone in my network had feedback to offer on which brand of camera to choose. At that point, I'd be able to see that I had a contact who raved about his Sony HD camera 6 months ago - and boom! - that review might mean more to me than any of the randoms on the Best Buy website. Jeremiah wrote a short post along these same lines a few days ago which I'm sure you saw, and I really think it's spot-on. Once every page becomes a social experience, and there's widespread adoption of identity platforms by consumers, that's a game changer. What do you think?
dirkmshaw
· 6 months ago
Hey Matt,
thanks for the comments.You bring up an excellent point about the phase of a purchase lifecycle and how there needs to be some persistence of earned media so that it can be re-used in new context. This point is another argument for aggregating brand mentions into a content management system then doing a social mapping in real time to show which one of your friends has bought the same or similar. Here is another post i wrote on this topic "Placing earned media on the purchase path" http://dirkshaw.blogspot.com/2009/06/one-of-big...
All Comments
Thanks for the comment. Good point on whether or not they are hungry. Sometimes the appetite can be for different thing, i would imagine for you guys you would want to wet the palette with things that inspire customers to make a trip to Park city. Not quite as simple of a transaction as a pair of shoes. You have to cultivate these relationships over time and saty top of mind when people are ready to book.
dirk
First time commenting, but have been a reader for awhile. Always good stuff.
I think a possible evolution of WOMM may develop over time as more websites (and consumers) adopt common social identity platforms like FB Connect, Open ID, etc on a widespread basis. For example, right now I may follow someone on Twitter who tweets about an awesome new Sony HD camera they bought, which is great for them, but since I'm not in the market for that product anytime soon I'll likely see the tweet and forget it. However, if 6 months from now I decide I'm in the market for a new cam & head over to the Best Buy website to check out the selection, it would be incredibly helpful if I could log in with FB (or Twitter) Connect and see if anyone in my network had feedback to offer on which brand of camera to choose. At that point, I'd be able to see that I had a contact who raved about his Sony HD camera 6 months ago - and boom! - that review might mean more to me than any of the randoms on the Best Buy website.
Jeremiah wrote a short post along these same lines a few days ago which I'm sure you saw, and I really think it's spot-on. Once every page becomes a social experience, and there's widespread adoption of identity platforms by consumers, that's a game changer. What do you think?
thanks for the comments.You bring up an excellent point about the phase of a purchase lifecycle and how there needs to be some persistence of earned media so that it can be re-used in new context. This point is another argument for aggregating brand mentions into a content management system then doing a social mapping in real time to show which one of your friends has bought the same or similar. Here is another post i wrote on this topic "Placing earned media on the purchase path" http://dirkshaw.blogspot.com/2009/06/one-of-big...
Thanks again.. dirk