Dirk Shaw's blog - Latest Comments in How do you report social media sucess?

Re: How do you report social media sucess?

Brett Brinson — Wed, 27 Apr 2011 07:13:21 -0000

I think it might also be worth checking out http://www.socialreport.com - essentially google analytics for social media

-Brett

Re: How do you report social media sucess?

dirkmshaw — Tue, 11 Aug 2009 13:07:09 -0000

Hey Rick. Thanks.

for customer service i look at the # of interactions, #questions/ problems resolved. Most of the metrics are exactly what you have been tracking in different channels. What i have learned is that social is really just part of the mix.

Good luck in your new role.

dirk

Re: How do you report social media sucess?

ve3cnu — Tue, 11 Aug 2009 12:26:54 -0000

This is great content Dirk. This whole blog is just what I was looking for as I am the newly appointed Social Media guy at my company.

I am more focused in the customer service area, so I'm curious of what key metrics you watch in this space?

Re: How do you report social media sucess?

dirkmshaw — Mon, 03 Aug 2009 11:13:46 -0000

Hi Warren..

Thanks.. I think there is a correlation (at least for me) to experimentation and having the ability to step back understand how and what social activity can influence.

Dirk

Re: How do you report social media sucess?

Abdul Salaam — Fri, 31 Jul 2009 10:04:23 -0000

Dirk, another beauty! I strongly agree that we need to migrate beyond reporting statistics and instead provide key performance indicators that provide actionable insights into business performance.

Thanks for the shout-out to Radian6.

Warren Sukernek
Director of Content Marketing
Radian6
@warrenss

Re: How do you report social media sucess?

dirkmshaw — Thu, 30 Jul 2009 23:21:29 -0000

Hi There. Most of the reporting of rt's i get from using Radian6. I have seen a few different tools that track retweets, what i have found useful for measuring reach is called tweetreach.

Hope this helps.

dirk

Re: How do you report social media sucess?

Sara Jantsch — Wed, 29 Jul 2009 13:54:35 -0000

I agree that it is important to keep track of monthly social media reports. It is an awesome way to see those numbers rise and also to take note on what you need to work on. Is there are certain tool you use to keep track of how many RTs, mentions, and @s without going through and counting them all?

Thanks for the tips!

Re: How do you report social media sucess?

dirkmshaw — Wed, 29 Jul 2009 12:28:44 -0000

Hey Aaron.

Glad you found this useful.

dirk

Re: How do you report social media sucess?

Aaron — Wed, 29 Jul 2009 11:38:23 -0000

In the process of building out a monthly dashboard for social analysis and this was tremendously helpful! Thanks!