DISQUS

adamcohen · 5 months ago

Dirk - Great post and thanks for the mention. I think there are a lot of ways to look at this. Sentiment analysis is definitely a new form that can supplement traditional market research. Tools that provide such (in a self service format, anyways) are not that expensive and can provide near-real time information. Some of these tools are starting to segment data to provide more value - for example, I spoke with a company recently trying to parse sentiment by geography. Lots of possibilities there.

But if sentiment is automated (aside from requiring some minimum manual intervention), and it's accuracy is decent, what would a company pay to have sentiment analysis that is 2X more accurate? 3X? Especially if it offsets some of the manual intervention required?