http://dirkmshaw.disqus.com/enFri, 24 Jul 2009 12:03:59 -0000http://dirkshaw.blogspot.com/2009/07/how-much-is-sentiment-analysis-worth.html#comment-13275952<p>Dirk - Great post and thanks for the mention. I think there are a lot of ways to look at this. Sentiment analysis is definitely a new form that can supplement traditional market research. Tools that provide such (in a self service format, anyways) are not that expensive and can provide near-real time information. Some of these tools are starting to segment data to provide more value - for example, I spoke with a company recently trying to parse sentiment by geography. Lots of possibilities there.</p><p>But if sentiment is automated (aside from requiring some minimum manual intervention), and it's accuracy is decent, what would a company pay to have sentiment analysis that is 2X more accurate? 3X? Especially if it offsets some of the manual intervention required?</p>adamcohenFri, 24 Jul 2009 12:03:59 -0000